QUALITY SERVICE TO OUR CUSTOMERS ABOVE ALL ELSE

We help our customers build their image through creative design and quality fabrication/production services with continuing efforts to win and maintain their respect and loyalty.

• We are committed to having the most satisfied customers and business partners worldwide.
• Our efforts are relentlessly focused on maximizing our ability to understand and respond to customer’s needs and expectation.
• Customer success is the basis of our success.

CREATIVITY AND IMAGINATION

We encourage and value creative and imaginative solutions to customer’s needs as well as our internal company needs.

• We use our creative & imaginative design, whether it is one small job or a big turnkey package.

ENTERPRISING SPIRIT

This is the engine of growth for PICO for Day One.

• We always want to be the first one to enter a new market (or a new market segment), first one to apply new technology, first one to try new ways of doing things.
• We take calculated risks after carefully weighing potential hazards and benefits to the company.
• We reward success and expect everyone to learn from those attempts that are not successful despite our best effort.

UPHOLDING OUR CORPORATE IMAGE

We are one PICO, we work together as one team and we present the same corporate image consistently everywhere. We value the PICO name and are determined to keep this the leading name in our field of business.

• Our message to outsiders is consistent whether it is our corporate video, brochure, corporate souvenirs, workers' uniform, company sign at our office/factory premises or site office.
• We are always 'house-proud' because we have spent so much efforts building and upkeeeping our premises.
• We are stronger as a ground (International Network) and weaker as individual offices, therefore we are committed to spend energy and resources to strengthen team spirit at all levels.

RESPECT FOR THE INDIVIDUAL

We show respect for every individual by what we say and do and how we value our diverse global workforce.

• We treat one another with respect. Our actions, behavior, and attitudes consistently demonstrate our respect for the dignity and worth of each individual. Supervisors inspire confidence and motivate subordinates through personal examples.
• We recognize and reward individual achievements by maintaining a work environment that seeks out and values that talent, experience, contribution and participation of all employees.
• We are committed to understanding, valuing and maintaining a multi-national workforce that reflects and responds to the diversity of our customers and markets.
• Company staff enjoy equal opportunities in training, promotion, benefits etc regardless of nationality, race, sex, marital status, religion, relation and personal attributes.
• We maintain open and honest dialogue at all levels of the Company.