Iskandar Malaysia Information Centre 2011

Danga Bay, Johor, Malaysia

The regional urban development of Iskandar, is a key growth initiative, undertaken by the Malaysian Government. Outlining the breadth and depth of this development program to the general public and potential investors, the ISKANDAR REGIONAL DEVELOPMENT AUTHORITY commissioned to Pico, a comprehensive visitor centre to disseminate its goal.

Pico created an immersive and contextual environment to tell the "Iskandar" story. Various exhibitry technics was utilized to create an interactive environment to engaged the visitors.