BMW 1 Series Launch

Kuala Lumpur, Malaysia

BMW officially launched its 1 series in October 2004, in Malaysia, the first time in South East Asia. PICO was awarded to turn an open car park space 1,200 sqm to a prestigious venue for the launching and party.

With the huge structure, the tent were decorated with lightings, sound systems and interior to create clean, fresh and sophisticated environment just like BMW 1 Series Car, targeting for the fresh, young and energetic group of people.