Club Bud @ Beijing Olympic 2008

Beijing, China

The Olympics! It was the biggest show on earth involving almost all the countries in the world. This latest and just concluded Beijing Olympics has been billed as the most modern, most expensive, largest and grandest event ever in the history of the Olympics. We, at Pico, are therefore extremely elated and proud to be a part of this great event by being appointed the Official Contractor for "Budweiser" one of the largest drinks Company in the world and one of the Official Sponsor of the Beijing Olympics 2008. In this respect, Pico, by being associated with this world class event is being recognized as a Company of international stature!

Pico's assignment was the construction of "Club Bud - Giochi Olympici Beijing 2008" at the National Agricultural Exhibition Hall to celebrate Budweiser’s participation in the largest and grandest event on earth from 8 - 24 August 2008. As such the theme constructed by Pico was to promote a global brand image and a global brand positioning for Budweiser. By inviting Olympic officials and athletes from all over the world to party and have fun, Budweiser would be able to project its brand as a global product with a fun image.