The Captiva Launch

Mandarin Oriental Hotel, Kuala Lumpur, Malaysia

Hicom-Chevrolet Sdn. Bhd. Has returned to the Malaysian Market with the big-bang launch of the all-new Chevrolet Captiva in Kuala Lumpur. VIPs and members of the press were treated to a synchronized multimedia experience as the launch car was unveiled on stage plus an elegant fashion show featuring alluring 'lifestyle' models.

Pico Offices in Thailand and Malaysia worked together on all aspects of strategic launch planning, innovative creative, event design and decoration, multimedia, show and performance, management and execution to produce a truly memorable launch.