Pico

Pico.Total Brand Activation

Pameran MyKad 2007

Pameran MyKad 2007

KLCC, Kuala Lumpur, Malaysia

Packing nine applications into one tiny chip, Malaysia's ID card-MyKad-is widely recognized as the world's smartest ID card. To promote the chip to the public, Malaysia's Ministry of Home Affairs appointed Pico as the event manager for the MyKad Exhibition cum Launch event. Pico’s end to end services include venue sourcing, advertising and promotion, design and construction, food and beverage, and logistics. The entire launch was facilitated with a multimedia video presentation and animated machine mechanism. From scratch to launch, we were only given ten days, demonstrating our expertise and flexibility that can catered to individuals client's needs.